Path: Top Journal Jurnal_Keuangan_dan_Perbankan 2008

Hubungan kausal kualitas layanan, loyalitas dan komitmen nasabah pada Bank -bank Top Brand 2007

Journal from JIPTUNMERPP / 2010-06-13 22:04:35
Oleh : Widhy Tri Astuti, Diploma 3 of Finance and Banking Merdeka University Malang (jurkeubank@yahoo.com)
Dibuat : 2008-05-01, dengan file

Keyword : Service quality, loyalty, commitment

This reseach aimed to test a stuctural model describing the causal relationship of service quality, loyalty and commitment. The sample was drawn by a purposive sampling method. Data analysis was conducted by means of structural equation modeling with a program application of AMOS. The result of model evaluation with several criteria of goodness of fit indices result was made based on theories indices.The model was accepted. Several insights emerge from our reseach: service quality affect service quality and commitment, although not all relationships are direct, it means that loyalty as variable to to commitment.

Deskripsi Alternatif :

This reseach aimed to test a stuctural model describing the causal relationship of service quality, loyalty and commitment. The sample was drawn by a purposive sampling method. Data analysis was conducted by means of structural equation modeling with a program application of AMOS. The result of model evaluation with several criteria of goodness of fit indices result was made based on theories indices.The model was accepted. Several insights emerge from our reseach: service quality affect service quality and commitment, although not all relationships are direct, it means that loyalty as variable to to commitment.

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PropertiNilai Properti
ID PublisherJIPTUNMERPP
OrganisasiD
Nama KontakDra. Wiwik Supriyanti, SS
AlamatJl. Terusan Halimun 11 B
KotaMalang
DaerahJawa Timur
NegaraIndonesia
Telepon0341-563504
Fax0341-563504
E-mail Administratorperpus@unmer.ac.id
E-mail CKOwsupriyanti@yahoo.com

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  • Editor: Wiwik Supriyanti, Dra. SS.