GDL

Journal from JIPTUNMERPP / 2010-06-13 22:04:35
Oleh : Widhy Tri Astuti, Diploma 3 of Finance and Banking Merdeka University Malang (jurkeubank@yahoo.com)
Dibuat : 2008-05-01, dengan file

Keyword : Service quality, loyalty, commitment

This reseach aimed to test a stuctural model describing the causal relationship of service quality, loyalty and commitment. The sample was drawn by a purposive sampling method. Data analysis was conducted by means of structural equation modeling with a program application of AMOS. The result of model evaluation with several criteria of goodness of fit indices result was made based on theories indices.The model was accepted. Several insights emerge from our reseach: service quality affect service quality and commitment, although not all relationships are direct, it means that loyalty as variable to to commitment.

Deskripsi Alternatif :

This reseach aimed to test a stuctural model describing the causal relationship of service quality, loyalty and commitment. The sample was drawn by a purposive sampling method. Data analysis was conducted by means of structural equation modeling with a program application of AMOS. The result of model evaluation with several criteria of goodness of fit indices result was made based on theories indices.The model was accepted. Several insights emerge from our reseach: service quality affect service quality and commitment, although not all relationships are direct, it means that loyalty as variable to to commitment.

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