Path: Top Journal Jurnal_Teknologi_&_Manajemen_Informatika 2008

Penerapan E-Marketing dikaji dengan Balanced Scorecard

Jurnal Teknologi dan Manajemen Informatika, Volume 6, Nomor 2, Mei 2008
Journal from JIPTUNMERPP / 2008-08-14 00:39:09
Oleh : Tineke Wolok , Faculty of Information Technology Merdeka University Malang
Dibuat : 2008-05-01, dengan file

Keyword : Marketing, IT, Balanced Scorecard

Product yielded by company have to be recognized by consumer so later; then the consumer arise to feel to wish to have and later; then buy him. So that the mentioned can reach by hence needed an process is so-called with marketing. Progressively the him of emulation an progressively go forward technological cause usage of information Technology can not was again avoided. Emulation not merely creativity domain also have entered to sophisticated of used media. Altogether cost money which do not small. All processes need study so in the long term of performance can continue to be taken care of and improved, so that the media continue to give contribution which are positive for yielded product marketing. Balanced Scorecard as a means of study which totally answer the challege. By four perpective of Balanced Scorecard weared as performance measure.

Deskripsi Alternatif :

Product yielded by company have to be recognized by consumer so later; then the consumer arise to feel to wish to have and later; then buy him. So that the mentioned can reach by hence needed an process is so-called with marketing. Progressively the him of emulation an progressively go forward technological cause usage of information Technology can not was again avoided. Emulation not merely creativity domain also have entered to sophisticated of used media. Altogether cost money which do not small. All processes need study so in the long term of performance can continue to be taken care of and improved, so that the media continue to give contribution which are positive for yielded product marketing. Balanced Scorecard as a means of study which totally answer the challege. By four perpective of Balanced Scorecard weared as performance measure.

Copyrights : Copyright (c) 2008 by Digital Library Universitas Merdeka Malang. Verbatim copying and distribution of this entire article is permitted by author in any medium, provided this notice is preserved.

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PropertiNilai Properti
ID PublisherJIPTUNMERPP
OrganisasiF
Nama KontakDra. Wiwik Supriyanti, SS
AlamatJl. Terusan Halimun 11 B
KotaMalang
DaerahJawa Timur
NegaraIndonesia
Telepon0341-563504
Fax0341-563504
E-mail Administratorperpus@unmer.ac.id
E-mail CKOwsupriyanti@yahoo.com

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