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Corporate reputation berbasis stakeholder perception model sebagai salah satu sumber keunggulan bersaing yang berkelanjutan agi perusahaan

Jurnal Keuangan dan Perbankan, Volume 4 Nomor 1 April 2006
Journal from JIPTUNMERPP / 2011-12-23 01:51:40
Oleh : Sri Yunan Budiarsi, Diploma 3 of Finance and Banking Merdeka University Malang (jurkubank@yahoo.com)
Dibuat : 2006-04-01, dengan 0 file

Keyword : Corporate reputation, stakeholder, competitive advantage

Restoring trust and enhancing reputation has been a focus of corporations across the world. In today’s news-driven and fast changing business environment, building and maintaining a strong corporate reputation is vital. A company’s reputation is a fragile thing, difficult to earn, but easy to lose. A hard-earned reputation can evaporated easily. This article examines why reputation is a business critical issue and examines why an enhanced reputation is one of the few resources that gives a firm a sustainable competitive advantage. This article also try to discuss why corporate reputation models are important, and for ensuring that a strong reputation become a lasting source of competitive advantage.

Deskripsi Alternatif :

Restoring trust and enhancing reputation has been a focus of corporations across the world. In today’s news-driven and fast changing business environment, building and maintaining a strong corporate reputation is vital. A company’s reputation is a fragile thing, difficult to earn, but easy to lose. A hard-earned reputation can evaporated easily. This article examines why reputation is a business critical issue and examines why an enhanced reputation is one of the few resources that gives a firm a sustainable competitive advantage. This article also try to discuss why corporate reputation models are important, and for ensuring that a strong reputation become a lasting source of competitive advantage.

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PropertiNilai Properti
ID PublisherJIPTUNMERPP
OrganisasiDiploma 3 of Finance and Banking Merdeka University Malang
Nama KontakDra. Wiwik Supriyanti, SS
AlamatJl. Terusan Halimun 11 B
KotaMalang
DaerahJawa Timur
NegaraIndonesia
Telepon0341-563504
Fax0341-563504
E-mail Administratorperpus@unmer.ac.id
E-mail CKOwsupriyanti@yahoo.com

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  • Editor: Wiwik Supriyanti, Dra. SS.