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Jurnal Keuangan dan Perbankan, Volume 12, Nomor 2, Mei 2008
Journal from JIPTUNMERPP / 2010-06-13 22:09:51
Oleh : Nurus Sobakh, Diploma 3 of Finance and Banking Merdeka University Malang (jurkeubank@yahoo.com)
Dibuat : 2008-05-01, dengan file

Keyword : External factor, decision in selectin bank

This study was in term of survay, whit the purpose to find out the effect of external factors comprising cultue, social level, reference group, family, and economic condition toward the decision in selecting bank, The population of this study was all customers of Tahapan BCA in PT. BCA, Tbk, KCP Dinoyo Malang, namely 25,478 persons, meanwhile the sample teken were 73 persons with accidental sampling; data collection techniques were questionnaire and multiple regression data analysis technique. The result of study concluded that external factors comprising culture, social level, reference grup, family, and economic condition influenced the decision in selecting bank, either partially or simultanesously, and independent sub-variable or economic condition had dominant effect and biggest contribution toward the decision in selecting bank, compared with another idependent sub-variable. Meanwhile the suggestion provided dealing with the conclusion aboe was that PT. BCA, Tbk, KCP Dinoyo Malang shoul have made closer relationship with the customers and society in order to perceive buying behavior, in order to be able to formulate right and efficience marketing strategy that in turn would add the number of customers.

Deskripsi Alternatif :

This study was in term of survay, whit the purpose to find out the effect of external factors comprising cultue, social level, reference group, family, and economic condition toward the decision in selecting bank, The population of this study was all customers of Tahapan BCA in PT. BCA, Tbk, KCP Dinoyo Malang, namely 25,478 persons, meanwhile the sample teken were 73 persons with accidental sampling; data collection techniques were questionnaire and multiple regression data analysis technique. The result of study concluded that external factors comprising culture, social level, reference grup, family, and economic condition influenced the decision in selecting bank, either partially or simultanesously, and independent sub-variable or economic condition had dominant effect and biggest contribution toward the decision in selecting bank, compared with another idependent sub-variable. Meanwhile the suggestion provided dealing with the conclusion aboe was that PT. BCA, Tbk, KCP Dinoyo Malang shoul have made closer relationship with the customers and society in order to perceive buying behavior, in order to be able to formulate right and efficience marketing strategy that in turn would add the number of customers.

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Properti	Nilai Properti
ID Publisher	JIPTUNMERPP
Organisasi	D
Nama Kontak	Dra. Wiwik Supriyanti, SS
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