Path: Top Journal Jurnal_Teknologi_&_Manajemen_Informatika 2008

Perilaku niat menggunakan media internet untuk berbelanja dikalangan pengguna internet di Surabaya Timur

Jurnal Teknologi & Manajemen Informatika, Volume 5, Nomor 1, April 2007
Journal from JIPTUNMERPP / 2009-01-07 21:04:33
Oleh : Nurjati Takarini , Faculty of Information Technology Merdeka University Malang
Dibuat : 2007-04-01, dengan file

Keyword : Intention behavior, internet media

Internet is a endless communication network that involves millions of personal computers that spread out throughout the world. By means of Transmission Control Protocol (TCP) and supported by communication media satellite and radio packages, internet enables inter-computer communication happen with boundless distances. Internet network also enables a conference to be accomplished by several persons whose place are far away. They attend the conference just by facing computer screens and they can interact to one another. Consumers who get used to using internet for shopping are consumers who are able to operate internet that become loyal customers ands trust in shopping facilities and product quality in internet. It affects changes of consumer behaviors in shopping. Due to consumers can shop without going to markets or shops (Malls, Supermarkets, Department Stores). The applied data in the research were primary data obtained by distributing data to interest users that had never made purchases in the area of East Surabaya. The applied sampling technique was accidental sampling; whereas the applied analysis technique was Structural Equation Modeling (SEM) that would facilitate to look at causality that would be examined. Examination results indicated that there were negative effects between perception of product values on shopping behavior via internet, shopping behavior via internet did not have effects on intention behavior via internet, it was not accepted, subjective norms did not have effects on behaviors of intention to buy via internet, perception of internet effectiveness did not have effects on behavior of intention to buy via internet, in this case due to values of causal probability was bigger than 0.10 that was insignificant. Societies of East Surabaya did not like to make internet-mediated shopping; thusly they did get used to make shopping by means of Internet. They god used to make shopping to malls or shops, although it spent much time because they would like to select in detail before deciding to buy such as directly cognizant of products and price.

Deskripsi Alternatif :

Internet is a endless communication network that involves millions of personal computers that spread out throughout the world. By means of Transmission Control Protocol (TCP) and supported by communication media satellite and radio packages, internet enables inter-computer communication happen with boundless distances. Internet network also enables a conference to be accomplished by several persons whose place are far away. They attend the conference just by facing computer screens and they can interact to one another. Consumers who get used to using internet for shopping are consumers who are able to operate internet that become loyal customers ands trust in shopping facilities and product quality in internet. It affects changes of consumer behaviors in shopping. Due to consumers can shop without going to markets or shops (Malls, Supermarkets, Department Stores). The applied data in the research were primary data obtained by distributing data to interest users that had never made purchases in the area of East Surabaya. The applied sampling technique was accidental sampling; whereas the applied analysis technique was Structural Equation Modeling (SEM) that would facilitate to look at causality that would be examined. Examination results indicated that there were negative effects between perception of product values on shopping behavior via internet, shopping behavior via internet did not have effects on intention behavior via internet, it was not accepted, subjective norms did not have effects on behaviors of intention to buy via internet, perception of internet effectiveness did not have effects on behavior of intention to buy via internet, in this case due to values of causal probability was bigger than 0.10 that was insignificant. Societies of East Surabaya did not like to make internet-mediated shopping; thusly they did get used to make shopping by means of Internet. They god used to make shopping to malls or shops, although it spent much time because they would like to select in detail before deciding to buy such as directly cognizant of products and price.

Copyrights : Copyright (c) 2009 by Digital Library Universitas Merdeka Malang. Verbatim copying and distribution of this entire article is permitted by author in any medium, provided this notice is preserved.

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PropertiNilai Properti
ID PublisherJIPTUNMERPP
OrganisasiF
Nama KontakDra. Wiwik Supriyanti, SS
AlamatJl. Terusan Halimun 11 B
KotaMalang
DaerahJawa Timur
NegaraIndonesia
Telepon0341-563504
Fax0341-563504
E-mail Administratorperpus@unmer.ac.id
E-mail CKOwsupriyanti@yahoo.com

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  • Editor: Wiwik Supriyanti, Dra. SS.