Path: Top Journal Jurnal_Keuangan_dan_Perbankan 2010

Relationship marketing dan loyalitas nasabah: studi pada nasabah BRI Syariah Malang

Jurnal Keuangan dan Perbankan, Volume 14, Nomor 2, Mei 2010
Journal from JIPTUNMERPP / 2011-12-29 01:47:17
Oleh : Nur Asnawi : Abdul Musowir , Diploma 3 of Finance and Banking Merdeka University Malang (jurkubank@yahoo.com)
Dibuat : 2010-05-01, dengan 0 file

Keyword : Relationship marketing, customer loyalty

One of strategies used by BRI Syariah Malang in emulation of banking was focusing itself in constructing relationship with customers by applying relationship marketing. It was hoped to get the customers in the final purpose. Relationship marketing could be developed into three steps, financial benefits, social benefits, and structural benefits. This research was to know the influence of relationship marketing which consisted of financial benefits, social benefits, and structural benefits towards customer loyalty in BRI Syariah of Malang. The total sample was 100 respondents. The analysis system used was the double regression model. The result of the double linear regression analysis was that the writer found out that financial benefit, social benefits and structural benefits influenced customer loyalty at BRI Syariah of Malang simultaneously. Besides, the most influencing variable was social benefits.

Deskripsi Alternatif :

One of strategies used by BRI Syariah Malang in emulation of banking was focusing itself in constructing relationship with customers by applying relationship marketing. It was hoped to get the customers in the final purpose. Relationship marketing could be developed into three steps, financial benefits, social benefits, and structural benefits. This research was to know the influence of relationship marketing which consisted of financial benefits, social benefits, and structural benefits towards customer loyalty in BRI Syariah of Malang. The total sample was 100 respondents. The analysis system used was the double regression model. The result of the double linear regression analysis was that the writer found out that financial benefit, social benefits and structural benefits influenced customer loyalty at BRI Syariah of Malang simultaneously. Besides, the most influencing variable was social benefits.

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PropertiNilai Properti
ID PublisherJIPTUNMERPP
OrganisasiDiploma 3 of Finance and Banking Merdeka University Malang
Nama KontakDra. Wiwik Supriyanti, SS
AlamatJl. Terusan Halimun 11 B
KotaMalang
DaerahJawa Timur
NegaraIndonesia
Telepon0341-563504
Fax0341-563504
E-mail Administratorperpus@unmer.ac.id
E-mail CKOwsupriyanti@yahoo.com

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  • Editor: Wiwik Supriyanti, Dra. SS.