Path: Top Journal Jurnal_Teknologi_&_Manajemen_Informatika 2007

Analisis pengaruh factor bauran pemasaran dan factor individu terhadap keputusan memilih bank Syariah di kota Malang

Jurnal Teknologi dan Manajemen Informatika, Volume 5, Nomor 2, Agustus 2007
Journal from JIPTUNMERPP / 2008-09-04 00:44:07
Oleh : Mokhamad Arwani ; Aang Kistyanto, Faculty of Information Technology Merdeka University Malang
Dibuat : 2008-08-01, dengan file

Keyword : Marketing mix, individual, sharia Bank

The purpose of this research is knowing marketing mix factor which effected in selecting sharia bank in Malang city whether in partially or simultanly. And does the dominant marketing mix factor effected the decision in selecting sharia bank in Malang. To select the respondent researcher was used purposive sampling. The result of confirmatory factor analysis revealed that promotion and perception has higher loading factor than other indicator of the variables independent. Beside that, the result of multiple regression analysis stated that whether in simultanly or partially there is significant effect between marketing mix factor toward the decision of selecting sharia bank in Malang. The result based also stated that the dominant factor toward the decision of selecting sharia bank in Malang is marketing mix.

Deskripsi Alternatif :

The purpose of this research is knowing marketing mix factor which effected in selecting sharia bank in Malang city whether in partially or simultanly. And does the dominant marketing mix factor effected the decision in selecting sharia bank in Malang. To select the respondent researcher was used purposive sampling. The result of confirmatory factor analysis revealed that promotion and perception has higher loading factor than other indicator of the variables independent. Beside that, the result of multiple regression analysis stated that whether in simultanly or partially there is significant effect between marketing mix factor toward the decision of selecting sharia bank in Malang. The result based also stated that the dominant factor toward the decision of selecting sharia bank in Malang is marketing mix.

Copyrights : Copyright (c) 2008 by Digital Library Universitas Merdeka Malang. Verbatim copying and distribution of this entire article is permitted by author in any medium, provided this notice is preserved.

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PropertiNilai Properti
ID PublisherJIPTUNMERPP
OrganisasiF
Nama KontakDra. Wiwik Supriyanti, SS
AlamatJl. Terusan Halimun 11 B
KotaMalang
DaerahJawa Timur
NegaraIndonesia
Telepon0341-563504
Fax0341-563504
E-mail Administratorperpus@unmer.ac.id
E-mail CKOwsupriyanti@yahoo.com

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  • Editor: Wiwik Supriyanti, Dra. SS.