Path: Top Journal Jurnal_Teknologi_&_Manajemen_Informatika 2007

Pemanfaatan jaringan teknologi informasi sebagai media pemasaran produk usaha kecil, dan menengah (UKM)

Jurnal Teknologi & Manajemen Informatika, Volume 5, Nomor 3, Desember 2007
Journal from JIPTUNMERPP / 2008-12-04 20:59:51
Oleh : Mohd. Asrie Hamsyah , Faculty of Information Technology Merdeka University Malang
Dibuat : 2007-12-01, dengan file

Keyword : Information technology, marketing, Small-Middle enterprises

The advancement of information technology yields in internet networking that can be utilized in marketing products of Small and Middle enterprises. Using information technology networking, small-middle enterprises are capable of participating actively to support economy development. Marketing using such technology, mainly for international market, is more efficient and effective than those using conventional media. It is necessary for small-middle enterprises to make use of information technology networking in order for satisfying global demand and marketing network expansion as well as those coming from the customers and candidates, including to the improvement of effectiveness and efficiency these enterprises in marketing. Implication for those using such networking is making and up-dating their own websites, optimizing their marketing function in Center for Development of Small-Medium Enterprises in Indonesia, the improvement of quality and quantity of information technology networking operators.

Deskripsi Alternatif :

The advancement of information technology yields in internet networking that can be utilized in marketing products of Small and Middle enterprises. Using information technology networking, small-middle enterprises are capable of participating actively to support economy development. Marketing using such technology, mainly for international market, is more efficient and effective than those using conventional media. It is necessary for small-middle enterprises to make use of information technology networking in order for satisfying global demand and marketing network expansion as well as those coming from the customers and candidates, including to the improvement of effectiveness and efficiency these enterprises in marketing. Implication for those using such networking is making and up-dating their own websites, optimizing their marketing function in Center for Development of Small-Medium Enterprises in Indonesia, the improvement of quality and quantity of information technology networking operators.

Copyrights : Copyright (c) 2008 by Digital Library Universitas Merdeka Malang. Verbatim copying and distribution of this entire article is permitted by author in any medium, provided this notice is preserved.

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PropertiNilai Properti
ID PublisherJIPTUNMERPP
OrganisasiF
Nama KontakDra. Wiwik Supriyanti, SS
AlamatJl. Terusan Halimun 11 B
KotaMalang
DaerahJawa Timur
NegaraIndonesia
Telepon0341-563504
Fax0341-563504
E-mail Administratorperpus@unmer.ac.id
E-mail CKOwsupriyanti@yahoo.com

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  • Editor: Wiwik Supriyanti, Dra. SS.