Path: Top Journal Jurnal_Teknologi_&_Manajemen_Informatika 2006

Pengaruh harga, budaya orgaisasi, orientasi pasar, bahan baku, dan perencanaan produksi terhadap kinerja pemasaran dan keunggulan bersaing berkelanjutan pada produsen sandal di Wedoro Kabupaten Sidoarjo di Jawa Timur

Jurnal Teknologi & Manajemen Informatika, Volume 4, Nomor 2, Agustus 2006
Journal from JIPTUNMERPP / 2008-11-19 23:33:49
Oleh : Minto Waluyo , Faculty of Information Technology Merdeka University Malang
Dibuat : 2006-08-01, dengan file

Keyword : Price, corporate culture, market orientation, raw material, production planning, marketing performance and sustainable competitive advantage.

The objective of the research was aimed to obtain a strategic opinion to increase marketing performance that had a sustainable comparative advantage. To increase marketing performance that had a sustainable comparative advantage, the exogenous constructs and its indicator that influenced the marketing performance such as the price, corporate culture, market orientation raw material and production planning had to be found. One hundred and five the owner of effort in each small industry of slipper worker participated in this research. The result of research indicated that the price, market orientation, raw material and production planning had a significant contribution and corporate culture had a non significant constribution. It could increase the marketing performance by using the structural equation modeling. The finding showed that the empirical information was quite important to increase the marketing performance with a competitive orientation. Based model, price significantly influenced on the marketing performance as much as 0,453; corporate culture not significantly influenced on marketing performance as much as 0,223; market orientation significantly influenced on marketing performance as much as 0,403; raw material significantly influenced on marketing performance as much as 0,481; production planning significantly influenced on marketing performance as much as 0,547; and marketing performance significantly influenced on the sustainable competitive advantage as much as 0,410

Deskripsi Alternatif :

The objective of the research was aimed to obtain a strategic opinion to increase marketing performance that had a sustainable comparative advantage. To increase marketing performance that had a sustainable comparative advantage, the exogenous constructs and its indicator that influenced the marketing performance such as the price, corporate culture, market orientation raw material and production planning had to be found. One hundred and five the owner of effort in each small industry of slipper worker participated in this research. The result of research indicated that the price, market orientation, raw material and production planning had a significant contribution and corporate culture had a non significant constribution. It could increase the marketing performance by using the structural equation modeling. The finding showed that the empirical information was quite important to increase the marketing performance with a competitive orientation. Based model, price significantly influenced on the marketing performance as much as 0,453; corporate culture not significantly influenced on marketing performance as much as 0,223; market orientation significantly influenced on marketing performance as much as 0,403; raw material significantly influenced on marketing performance as much as 0,481; production planning significantly influenced on marketing performance as much as 0,547; and marketing performance significantly influenced on the sustainable competitive advantage as much as 0,410

Copyrights : Copyright (c) 2008 by Digital Library Universitas Merdeka Malang. Verbatim copying and distribution of this entire article is permitted by author in any medium, provided this notice is preserved.

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PropertiNilai Properti
ID PublisherJIPTUNMERPP
OrganisasiF
Nama KontakDra. Wiwik Supriyanti, SS
AlamatJl. Terusan Halimun 11 B
KotaMalang
DaerahJawa Timur
NegaraIndonesia
Telepon0341-563504
Fax0341-563504
E-mail Administratorperpus@unmer.ac.id
E-mail CKOwsupriyanti@yahoo.com

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  • Editor: Wiwik Supriyanti, Dra. SS.