Path: Top Journal Jurnal_Teknologi_&_Manajemen_Informatika 2006

Analisis tentang sistem komunikasi pemasaran integrasi

Jurnal Teknologi & Manajemen Informatika, Volume 4, Nomor 3, Desember 2006
Journal from JIPTUNMERPP / 2009-01-07 23:32:24
Oleh : Irany Windhyastiti , Faculty of Information Technology Merdeka University Malang
Dibuat : 2006-12-01, dengan file

Keyword : Integrated marketing communications

The developing of technology communications like internet, mobile phone, television makes the increasing of communications facilitate to consumer. Because of this condition, modern marketing needs interactive communications with consumer that is called Integrated Marketing Communications (IMC). Integrated Marketing Communications is a concept that based company effort to integrate and coordinate the connection of communications so that the massages about company or product can be sent clearly. If the company applied the right integrated marketing communications, it is able to give profit for the company. For the example Exxon mobile can delete negative issue about Blok Cepu with integrated communications strategy.

Deskripsi Alternatif :

The developing of technology communications like internet, mobile phone, television makes the increasing of communications facilitate to consumer. Because of this condition, modern marketing needs interactive communications with consumer that is called Integrated Marketing Communications (IMC). Integrated Marketing Communications is a concept that based company effort to integrate and coordinate the connection of communications so that the massages about company or product can be sent clearly. If the company applied the right integrated marketing communications, it is able to give profit for the company. For the example Exxon mobile can delete negative issue about Blok Cepu with integrated communications strategy.

Copyrights : Copyright (c) 2009 by Digital Library Universitas Merdeka Malang. Verbatim copying and distribution of this entire article is permitted by author in any medium, provided this notice is preserved.

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PropertiNilai Properti
ID PublisherJIPTUNMERPP
OrganisasiF
Nama KontakDra. Wiwik Supriyanti, SS
AlamatJl. Terusan Halimun 11 B
KotaMalang
DaerahJawa Timur
NegaraIndonesia
Telepon0341-563504
Fax0341-563504
E-mail Administratorperpus@unmer.ac.id
E-mail CKOwsupriyanti@yahoo.com

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  • Editor: Wiwik Supriyanti, Dra. SS.