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Jurnal Keuangan dan Perbankan, Volume 16, Nomor 1, Januari 2012
Journal from JIPTUNMERPP / 2012-08-31 10:53:48
Oleh : Ikaputera Waspada, Diploma 3 of Finance and Banking Merdeka University Malang (jurkeubank@yahoo.com)
Dibuat : 2012-01-01, dengan file

Keyword : E-money, technology information, accessibility, public adoption

E-money had potential as an effective transaction payment tool especially for micro transactions, but public
adoption level was relatively low. The research object was to find the factors that influenced the acceptance level
of e-Money in customer and business user, to develop an acceleration of adoption strategy of e-Money in the
public. The research methods used in this research were Descriptive and Verificative methods. The respondents
consisted of customer and business user in Bandung. The sample was chosen purposively. The respondents
from business user shown that e-money performance which considered good was transaction speed, easiness to
turn into cash, operational easiness and low transaction cost.

Deskripsi Alternatif :

E-money had potential as an effective transaction payment tool especially for micro transactions, but public
adoption level was relatively low. The research object was to find the factors that influenced the acceptance level
of e-Money in customer and business user, to develop an acceleration of adoption strategy of e-Money in the
public. The research methods used in this research were Descriptive and Verificative methods. The respondents
consisted of customer and business user in Bandung. The sample was chosen purposively. The respondents
from business user shown that e-money performance which considered good was transaction speed, easiness to
turn into cash, operational easiness and low transaction cost.

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Properti	Nilai Properti
ID Publisher	JIPTUNMERPP
Organisasi	D
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