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Analisa perpindahan konsumen guna memprediksiksi market share dan menentukan strategi pemasaran produk sabun cuci deterjen B-29. dengan metode Rantai Markov

Jurnal Teknologi dan Manajemen Informatika, Volume 6, Nomor 1, Februari 2008
Journal from JIPTUNMERPP / 2008-08-10 22:53:07
Oleh : Erlina Purnamawari, Faculty of Information Technology Merdeka University Malang
Dibuat : 2008-02-01, dengan 0 file

Keyword : Markov chain, SWOT and market share

The aim of this research is to know level consumer loyality to soap product clean detergent , share market prediction until state steady situation using Analysis of Markov Chain, that later used as base determination of correct marketing stategy by using Analysis of SWOT. So can face tight emulation in the world of commerce in this time. The result of this research by using analysis of Markov Chain got: share market prediction until state steady situation acquirement of market share for the product of B-29 equal to 5,9% and other competitior product is Rinso equal to 27,7%, So Klin equal to 33,7 %, Attack equal to 22,6% ,Total equal to 2,4% and other detergent group equal to 7,3 %.Marketing strategy for the product of B-29 by using analysis of SWOT with growth strategy up at vertical integration that is by maintaining the quality of and benefit of aroma product, increase price at certain gyration by adding product benefit, giving interesting direct present, repair of tidiness desain, lessening less effective operating expenses to increase the quality of raw material,product variation, improving promotion for tight overcoming emulation.

Deskripsi Alternatif :

The aim of this research is to know level consumer loyality to soap product clean detergent , share market prediction until state steady situation using Analysis of Markov Chain, that later used as base determination of correct marketing stategy by using Analysis of SWOT. So can face tight emulation in the world of commerce in this time. The result of this research by using analysis of Markov Chain got: share market prediction until state steady situation acquirement of market share for the product of B-29 equal to 5,9% and other competitior product is Rinso equal to 27,7%, So Klin equal to 33,7 %, Attack equal to 22,6% ,Total equal to 2,4% and other detergent group equal to 7,3 %.Marketing strategy for the product of B-29 by using analysis of SWOT with growth strategy up at vertical integration that is by maintaining the quality of and benefit of aroma product, increase price at certain gyration by adding product benefit, giving interesting direct present, repair of tidiness desain, lessening less effective operating expenses to increase the quality of raw material,product variation, improving promotion for tight overcoming emulation.

Copyrights : Copyright (c) 2008 by Digital Library Universitas Merdeka Malang. Verbatim copying and distribution of this entire article is permitted by author in any medium, provided this notice is preserved.

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PropertiNilai Properti
ID PublisherJIPTUNMERPP
OrganisasiFaculty of Information Technology Merdeka University Malang
Nama KontakDra. Wiwik Supriyanti, SS
AlamatJl. Terusan Halimun 11 B
KotaMalang
DaerahJawa Timur
NegaraIndonesia
Telepon0341-563504
Fax0341-563504
E-mail Administratorperpus@unmer.ac.id
E-mail CKOwsupriyanti@yahoo.com

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