Path: Top Journal Jurnal_Teknologi_&_Manajemen_Informatika 2006

Analisis perialaku konsumen beralih merek dalam pembelian produk sepeda motor di Sleman Yogyakarta

Jurnal Teknologi & Manajemen Informatika, Volume 4, Nomor 3, Desember 2006
Journal from JIPTUNMERPP / 2009-01-07 23:44:54
Oleh : Chaula Anwar , Faculty of Information Technology Merdeka University Malang
Dibuat : 2006-12-01, dengan file

Keyword : Prior experience, product knowledge, satisfaction, media search, retailer search, brand switching

This research is aims to analysis: (1) the effect prior experience to product knowledge, (2) the effect product knowledge to satisfaction, (3) the effect experience to satisfaction, (4) the effect product knowledge to media search, (5) the prior experience, and satisfaction and media search to set of consideration, (4) the effect satisfaction and media search to set of consideration, (5) the effect satisfaction to media search, (6) the effect and set of consideration to brand switching, (6) the effect media search to set of consideration, (7) the effect satisfaction to set consideration, (8) the effect set of consideration to retailer search, (9) the effect retailer search to brand switching, (10) the effect set of consideration to brand switching, (11) the effect satisfaction to brand switching. Respondent in this study are buyer Yamaha motorcycle and others motorcycles in Sleman Yogyakarta, until 2000-2005. The hypothesis was tested in the Structural Equation Modeling (Amos 4.5). The result of this analysis indicated that (1) the prior experience positively of significantly affected to product knowledge, (2) the product knowledge positively significantly affected to satisfaction, (3) the prior experience positively significantly affected to satisfaction, (4) the product knowledge positively significant affected to media search, (5) the satisfaction negatively significantly affected to media search, (6) the media search positively significantly effected to set of consideration, (7) the satisfaction negatively of significantly effected to set of consideration, (8) the set of consideration positively significantly affected to retailer search, (9) the retailer search positively affected to brand switching, (10) the set consideration positively significantly positively affected to brand switching, (11) the satisfaction negatively significantly affected to brand switching.

Deskripsi Alternatif :

This research is aims to analysis: (1) the effect prior experience to product knowledge, (2) the effect product knowledge to satisfaction, (3) the effect experience to satisfaction, (4) the effect product knowledge to media search, (5) the prior experience, and satisfaction and media search to set of consideration, (4) the effect satisfaction and media search to set of consideration, (5) the effect satisfaction to media search, (6) the effect and set of consideration to brand switching, (6) the effect media search to set of consideration, (7) the effect satisfaction to set consideration, (8) the effect set of consideration to retailer search, (9) the effect retailer search to brand switching, (10) the effect set of consideration to brand switching, (11) the effect satisfaction to brand switching. Respondent in this study are buyer Yamaha motorcycle and others motorcycles in Sleman Yogyakarta, until 2000-2005. The hypothesis was tested in the Structural Equation Modeling (Amos 4.5). The result of this analysis indicated that (1) the prior experience positively of significantly affected to product knowledge, (2) the product knowledge positively significantly affected to satisfaction, (3) the prior experience positively significantly affected to satisfaction, (4) the product knowledge positively significant affected to media search, (5) the satisfaction negatively significantly affected to media search, (6) the media search positively significantly effected to set of consideration, (7) the satisfaction negatively of significantly effected to set of consideration, (8) the set of consideration positively significantly affected to retailer search, (9) the retailer search positively affected to brand switching, (10) the set consideration positively significantly positively affected to brand switching, (11) the satisfaction negatively significantly affected to brand switching.

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PropertiNilai Properti
ID PublisherJIPTUNMERPP
OrganisasiF
Nama KontakDra. Wiwik Supriyanti, SS
AlamatJl. Terusan Halimun 11 B
KotaMalang
DaerahJawa Timur
NegaraIndonesia
Telepon0341-563504
Fax0341-563504
E-mail Administratorperpus@unmer.ac.id
E-mail CKOwsupriyanti@yahoo.com

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  • Editor: Wiwik Supriyanti, Dra. SS.