Path: Top » Journal » Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan » 2016

Tantangan membangkitkan kesadaran masyarakat akan pengelolaan limbah padat melalui social marketing suatu kajian pustaka

Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan: Volume 1, Nomer 2, Januari 2016
Journal from JIPTUNMERPP / 2017-07-19 11:37:02
Oleh : Violeta Laurensia, Library University Merdeka Malang
Dibuat : 2016-01-01, dengan 0 file

Keyword : Social Marketing, Solid Waste, Social Change
Url : http://drive.google.com/file/d/0B0uNqoBLtJGvOWhXTmNCY1pSSUU/view?usp=sharing

In XXI century there are so many solid waste around the people, but still they donÂ’t care about anything about solid waste. No effort for changing their perspective about solid waste, but there was some ways to change their perspective through Social Marketing. Social Marketing are mean for more love environment around for better good through the marketing mix (product, price, place, and promotion). The market target must be touch the right segment, make solid waste to become the more useful product are the young and strong people, they are also have more ideas than anyone else. The promotion also must more comprehensive and integrative. That might be a way to change people perspective.

Deskripsi Alternatif :

In XXI century there are so many solid waste around the people, but still they donÂ’t care about anything about solid waste. No effort for changing their perspective about solid waste, but there was some ways to change their perspective through Social Marketing. Social Marketing are mean for more love environment around for better good through the marketing mix (product, price, place, and promotion). The market target must be touch the right segment, make solid waste to become the more useful product are the young and strong people, they are also have more ideas than anyone else. The promotion also must more comprehensive and integrative. That might be a way to change people perspective.

Beri Komentar ?#(0) | Bookmark

PropertiNilai Properti
ID PublisherJIPTUNMERPP
OrganisasiLibrary University Merdeka Malang
Nama KontakDra. Wiwik Supriyanti, SS
AlamatJl. Terusan Halimun 11 B
KotaMalang
DaerahJawa Timur
NegaraIndonesia
Telepon0341-563504
Fax0341-563504
E-mail Administratorperpus@unmer.ac.id
E-mail CKOwsupriyanti@yahoo.com

Print ...

Kontributor...

  • Editor: Wiwik Supriyanti, Dra. SS.