Path: Top Journal Jurnal Penelitian dan Pengabdian Kepada Masyarakat Bidang Ilmu-ilmu Sosial 2011

Pengaruh kualitas layanan terhadap kepuasan pelanggan pada apotek mandiri Farma Pamekasan

Jurnal Penelitian dan Pengabdian Kepada Masyarakat: Bidang Ilmu-ilmu Sosial: Volume XXII, Nomor 1, Nopember 2011
Journal from JIPTUNMERPP / 2014-04-14 09:35:36
Oleh : Syaiful Arifin, Faculty of Economics Merdeka University Malang (sy_arifin@yahoo.co.id)
Dibuat : 2011-11-01, dengan 0 file

Keyword : Services quality, customer satisfaction

One each company racing for constan increase its service quality,it because repute wich is gotten form effort the world society and appriciation that give by oftentimes customer because of reputed service quality satisfies. There is measurement even service quality which is covers: physical prove, reliability, responsive energy, surety and empathy. It, since customer constitutes worth asser for corporate, and in is in fact no one firm even or dispensary who can withstand life if left by its customer, therefore of that Apotek Mandiri Farma Pamekasan also needs to increase service quality. One of it is by keep and also increase service most better to customer, that customer,that customer does ever be satisfied. This research intent for analysis quality influence service to customer satisfaction on Apotek Mandiri Pamekasan. Data that is utilized comes from questuioner that back and reasonable for 114 respondens, one that constitute customer Apotek Mandiri Farma Pamekasan. Data
at summary with SPSS software 12 wields LISREL 8,80 for analysis data statistically with method Structural Equation is Modeling (SEM). Base analysis result points out that quality variable services positive ascendant and significant to customer satisfaction that pointed out by point t count is even greater of t table (2,96lebih besar1,98), its outgrows affecting as big as 1,49 one mean that getting better service quality Apotek Mandiri Farma Pamekasan will increase customer satisfaction.

Deskripsi Alternatif :

One each company racing for constan increase its service quality,it because repute wich is gotten form effort the world society and appriciation that give by oftentimes customer because of reputed service quality satisfies. There is measurement even service quality which is covers: physical prove, reliability, responsive energy, surety and empathy. It, since customer constitutes worth asser for corporate, and in is in fact no one firm even or dispensary who can withstand life if left by its customer, therefore of that Apotek Mandiri Farma Pamekasan also needs to increase service quality. One of it is by keep and also increase service most better to customer, that customer,that customer does ever be satisfied. This research intent for analysis quality influence service to customer satisfaction on Apotek Mandiri Pamekasan. Data that is utilized comes from questuioner that back and reasonable for 114 respondens, one that constitute customer Apotek Mandiri Farma Pamekasan. Data
at summary with SPSS software 12 wields LISREL 8,80 for analysis data statistically with method Structural Equation is Modeling (SEM). Base analysis result points out that quality variable services positive ascendant and significant to customer satisfaction that pointed out by point t count is even greater of t table (2,96lebih besar1,98), its outgrows affecting as big as 1,49 one mean that getting better service quality Apotek Mandiri Farma Pamekasan will increase customer satisfaction.

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PropertiNilai Properti
ID PublisherJIPTUNMERPP
OrganisasiFaculty of Economics Merdeka University Malang
Nama KontakDra. Wiwik Supriyanti, SS
AlamatJl. Terusan Halimun 11 B
KotaMalang
DaerahJawa Timur
NegaraIndonesia
Telepon0341-563504
Fax0341-563504
E-mail Administratorperpus@unmer.ac.id
E-mail CKOwsupriyanti@yahoo.com

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  • Editor: Wiwik Supriyanti, Dra. SS.