Path: Top Journal Jurnal_Keuangan_dan_Perbankan 2015

CORPORATE SOCIAL RESPONSIBILITY TERHADAP LOYALITAS NASABAH YANG DIMEDIASI OLEH CITRA PERUSAHAAN

Jurnal Keuangan dan Perbankan: Volume 19, Nomor 1, Januari 2015
Journal from JIPTUNMERPP / 2017-11-16 10:42:11
Oleh : Ni Nyoman Kerti Yasa ; Putu Gde Sukaatmadja ; I G.N. Jaya A. Widagda ; I Putu Andika Angga Putra, Diploma 3 of Banking and Finance Merdeka University Malang
Dibuat : 2015-01-01, dengan 0 file

Keyword : customer loyalty, corporate image, corporate social responsibility
Url : http://drive.google.com/file/d/1RGj8YTZ0Ekh5bmMdVnd0_utZ8H6ruhUS/view?usp=sharing

The purpose of this study was to determine the effect of corporate social responsibility towards the customer loyalty, mediated by corporate image. The population in this study was the customers of BPR. The number of samples was 120 respondents by using purposive sampling method. The data analysis technique used was the technique of path analysis and the Sobel test. The results of this study indicated that CSR had a positive and significant impact on the corporate image and the customer loyalty of BPR in Denpasar. The variable of corporate image was proved to be able to mediate the effects of CSR on BPR customer loyalty in Denpasar significantly. The implication of this research was suggested to BPR industry in Denpasar to implement and to communicate the CSR activities done to increase the corporate image and to increase the customer loyalty.

Deskripsi Alternatif :

The purpose of this study was to determine the effect of corporate social responsibility towards the customer loyalty, mediated by corporate image. The population in this study was the customers of BPR. The number of samples was 120 respondents by using purposive sampling method. The data analysis technique used was the technique of path analysis and the Sobel test. The results of this study indicated that CSR had a positive and significant impact on the corporate image and the customer loyalty of BPR in Denpasar. The variable of corporate image was proved to be able to mediate the effects of CSR on BPR customer loyalty in Denpasar significantly. The implication of this research was suggested to BPR industry in Denpasar to implement and to communicate the CSR activities done to increase the corporate image and to increase the customer loyalty.

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PropertiNilai Properti
ID PublisherJIPTUNMERPP
OrganisasiDiploma 3 of Banking and Finance Merdeka University Malang
Nama KontakDra. Wiwik Supriyanti, SS
AlamatJl. Terusan Halimun 11 B
KotaMalang
DaerahJawa Timur
NegaraIndonesia
Telepon0341-563504
Fax0341-563504
E-mail Administratorperpus@unmer.ac.id
E-mail CKOwsupriyanti@yahoo.com

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  • Editor: Wiwik Supriyanti, Dra. SS.