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“APAKAH PEMBELIAN KEPEMILIKAN FRANCHISE AKAN SELALU MENGUNTUNGKAN?”

Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan: Volume 5, Nomer 2, Januari 2020
Journal from JIPTUNMERPP / 2019-07-10 11:27:26
Oleh : LIA KARTIKA, Library University Merdeka Malang
Dibuat : 2019-07-10, dengan 0 file

Keyword : Franchising, Brand Awareness, Business Entity
Url : http://drive.google.com/file/d/1dw57ACpW6hgM5aDeVJAFRD-rVCzukcQo/view?usp=sharing

According to Government Regulation No. 42 of 2007, a franchise is a special right owned by an individual or a business entity to a business system that has the characteristic in order to market a product and or service that has been successful and can be used by another party based on the agreement. Is it true that the purchase of franchise ownership will always prosper the franchisees? Or just give maximum benefit for the franchisor? In writing this journal, the authors position themselves as the party that does not agree that the purchase of ownership of the franchise will always be profitable for the franchise buyers. Based on a literature review which states that purchasing franchise ownership is not always profitable, as there are many other things to consider.

Deskripsi Alternatif :

According to Government Regulation No. 42 of 2007, a franchise is a special right owned by an individual or a business entity to a business system that has the characteristic in order to market a product and or service that has been successful and can be used by another party based on the agreement. Is it true that the purchase of franchise ownership will always prosper the franchisees? Or just give maximum benefit for the franchisor? In writing this journal, the authors position themselves as the party that does not agree that the purchase of ownership of the franchise will always be profitable for the franchise buyers. Based on a literature review which states that purchasing franchise ownership is not always profitable, as there are many other things to consider.

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PropertiNilai Properti
ID PublisherJIPTUNMERPP
OrganisasiLibrary University Merdeka Malang
Nama KontakDra. Wiwik Supriyanti, SS
AlamatJl. Terusan Halimun 11 B
KotaMalang
DaerahJawa Timur
NegaraIndonesia
Telepon0341-563504
Fax0341-563504
E-mail Administratorperpus@unmer.ac.id
E-mail CKOwsupriyanti@yahoo.com

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  • Editor: Wiwik Supriyanti, Dra. SS.