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HUBUNGAN BODY DISSATISFACTION DENGAN PERILAKU KONSUMTIF PADA MODEL REMAJA PEREMPUAN DI MALANG

Jurnal Psikologi Tabularasa: Volume 8, Nomor 2, Agustus 2013
Journal from JIPTUNMERPP / 2013-10-17 12:16:14
Oleh : Claudia Efrila Firstari ; Adolfus Yunanto Putro, Faculty of Psychology Merdeka University Malang
Dibuat : 2013-08-01, dengan 0 file

Keyword : Body dissatisfaction, and consumer behavior.

The phenomenon of body dissatisfaction usually is experienced by adolescent girls. There is a tendency to always be perfect anytime, anywhere. So the supporting equipment such as cosmetics and clothing should always up to date. These tendencies also happened to the teenage girl models in Malang. As a model, of course, they should have an attractive physical appearance in order to support their performance on the catwalk. To support their appearance, the girls intent to spent money to buy their gears, such as cosmetics or clothes, and this happened excessively. Based on this phenomenon, the researcher interested in conducting a research with the hypothesis, "There is a relationship between body dissatisfaction and consumer behavior in teenage girls models”. To test this hypothesis, the research has conducted by spread the research scale to 75 girl models in one of the most famous model agency in Malang. After all of the data has collected, the data was analyzed using computer program SPSS. The result shows that there is a relationship between body dissatisfaction and consumer behavior, indicated by the value of r table of 0.227, so r hitung (0.767)> r table (0.227) means that r hitung is bigger than r table. The result relationship is a positive relationship, which means if the body dissatisfaction tendency is higher, so as consumer behavior, and vice versa.

Deskripsi Alternatif :

The phenomenon of body dissatisfaction usually is experienced by adolescent girls. There is a tendency to always be perfect anytime, anywhere. So the supporting equipment such as cosmetics and clothing should always up to date. These tendencies also happened to the teenage girl models in Malang. As a model, of course, they should have an attractive physical appearance in order to support their performance on the catwalk. To support their appearance, the girls intent to spent money to buy their gears, such as cosmetics or clothes, and this happened excessively. Based on this phenomenon, the researcher interested in conducting a research with the hypothesis, "There is a relationship between body dissatisfaction and consumer behavior in teenage girls models”. To test this hypothesis, the research has conducted by spread the research scale to 75 girl models in one of the most famous model agency in Malang. After all of the data has collected, the data was analyzed using computer program SPSS. The result shows that there is a relationship between body dissatisfaction and consumer behavior, indicated by the value of r table of 0.227, so r hitung (0.767)> r table (0.227) means that r hitung is bigger than r table. The result relationship is a positive relationship, which means if the body dissatisfaction tendency is higher, so as consumer behavior, and vice versa.

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PropertiNilai Properti
ID PublisherJIPTUNMERPP
OrganisasiFaculty of Psychology Merdeka University Malang
Nama KontakDra. Wiwik Supriyanti, SS
AlamatJl. Terusan Halimun 11 B
KotaMalang
DaerahJawa Timur
NegaraIndonesia
Telepon0341-563504
Fax0341-563504
E-mail Administratorperpus@unmer.ac.id
E-mail CKOwsupriyanti@yahoo.com

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  • Editor: Wiwik Supriyanti, Dra. SS.