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PENGARUH INTERNET BANKING, KUALITAS LAYANAN, REPUTASI PRODUK, LOKASI, TERHADAP LOYALITAS NASABAH DENGAN INTERMEDIASI KEPUASAN NASABAH

Jurnal Keuangan dan Perbankan: Volume 19, Nomor 3, September 2015
Journal from JIPTUNMERPP / 2017-11-17 09:34:48
Oleh : Adinoto Nursiana, Diploma 3 of Banking and Finance Merdeka University Malang
Dibuat : 2015-09-01, dengan 0 file

Keyword : Internet banking, Service quality, reputation, product, location, customer satisfaction,and customer loyalty
Url : http://drive.google.com/file/d/1cg3w-jy0S_TC7ycKcucXsHnOpmnBVV1x/view?usp=sharing

Customer loyalty is one of the important factor that affect the growth of the bank. This research examined the effect of internet banking, service quality, reputation, product, and location on customer loyalty with the intermediation customer satisfaction. As analycal tool in this research is using software LISREL 8.80. Result from this research. first, internet banking has a negative and not significant impact on customer satisfaction and customer layalty, second, service quality, reputation, product, and location have a positif and significant impact on customer satistaction, but its have a negative and not significant impact on customer layalty, third, customer satisfaction has a negative and not significant impact on customer loyalty. So as to enhance customer loyalty, banks need to provide the best relationship between bankĀ’s marketer and customer.

Deskripsi Alternatif :

Customer loyalty is one of the important factor that affect the growth of the bank. This research examined the effect of internet banking, service quality, reputation, product, and location on customer loyalty with the intermediation customer satisfaction. As analycal tool in this research is using software LISREL 8.80. Result from this research. first, internet banking has a negative and not significant impact on customer satisfaction and customer layalty, second, service quality, reputation, product, and location have a positif and significant impact on customer satistaction, but its have a negative and not significant impact on customer layalty, third, customer satisfaction has a negative and not significant impact on customer loyalty. So as to enhance customer loyalty, banks need to provide the best relationship between bankĀ’s marketer and customer.

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PropertiNilai Properti
ID PublisherJIPTUNMERPP
OrganisasiDiploma 3 of Banking and Finance Merdeka University Malang
Nama KontakDra. Wiwik Supriyanti, SS
AlamatJl. Terusan Halimun 11 B
KotaMalang
DaerahJawa Timur
NegaraIndonesia
Telepon0341-563504
Fax0341-563504
E-mail Administratorperpus@unmer.ac.id
E-mail CKOwsupriyanti@yahoo.com

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  • Editor: Wiwik Supriyanti, Dra. SS.