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Analisis tentang Sistem Komunikasi Pemasaran Integrasi

Jurnal Teknologi dan Manajemen Informatika, Fakultas Teknologi Informasi, Universitas Merdeka Malang, volume 4, nomor 3, Desember 2006
Journal from JIPTUNMERPP / 2008-01-09 09:44:55
Oleh : Irany Windhyastiti, Faculty_of_Information_Technology_-_Merdeka_Univer
Dibuat : 2006-12-01, dengan file

Keyword : Integrated marketing communications

The developing of technology communications like internet, mobile phone, television makes the increasingof communication facilitate to consumer. Because of this condition, modern marketing needs interacting communications with consumer that is calledintegrated Marketing Communications (IMC). Integrated marketing Communications is a concept that based efforts to integrate and coordinate the connection of communications so that the massages about company or product can be sent clearly. If the company applied the right integrated marketing communications, it is able to give profit for the company. For the example Exxon Mobile can delete negative issue about Blok Cepu with integrated communication startegy.

Deskripsi Alternatif :

The developing of technology communications like internet, mobile phone, television makes the increasingof communication facilitate to consumer. Because of this condition, modern marketing needs interacting communications with consumer that is calledintegrated Marketing Communications (IMC). Integrated marketing Communications is a concept that based efforts to integrate and coordinate the connection of communications so that the massages about company or product can be sent clearly. If the company applied the right integrated marketing communications, it is able to give profit for the company. For the example Exxon Mobile can delete negative issue about Blok Cepu with integrated communication startegy.

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PropertiNilai Properti
ID PublisherJIPTUNMERPP
OrganisasiF
Nama KontakDra. Wiwik Supriyanti, SS
AlamatJl. Terusan Halimun 11 B
KotaMalang
DaerahJawa Timur
NegaraIndonesia
Telepon0341-563504
Fax0341-563504
E-mail Administratorperpus@unmer.ac.id
E-mail CKOwsupriyanti@yahoo.com

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