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Studi Tentang Luas Wewenang Marketing dalam Penafsiran Integrated Marketing Perusahaan-Perusahaan di Kota Malang.

Jurnal Ekonomi, volume 9, nomor 1, Januari 2005.
Journal from JIPTUNMERPP / 2008-01-09 09:44:54
Oleh : Mochamad, Faculty_of_Economics_-_Merdeka_University_Malang (jurnalekonomi-feunmer@yahoo.com)
Dibuat : 2005-01-01, dengan file

Keyword : Integrated marketing, enterprises, conventional company, efficient marketing departement, marketing company.


This research is aimed at finding the widht of marketing authority in estimating the integrated marketing of some enterprices in Malang. The design of this research is desk research in nature and the datum is secondary external ones. To get representativedatum, my research applied 15 % samples out of 238 enterprises, that are 38 enterprises. The result of this research is that 3 enterprises in Malang employ conventional company concept, 4 otjers employ efficient marketing departement concept, and there’s no company uses marketing company concept.

Deskripsi Alternatif :

This research is aimed at finding the widht of marketing authority in estimating the integrated marketing of some enterprices in Malang. The design of this research is desk research in nature and the datum is secondary external ones. To get representativedatum, my research applied 15 % samples out of 238 enterprises, that are 38 enterprises. The result of this research is that 3 enterprises in Malang employ conventional company concept, 4 otjers employ efficient marketing departement concept, and there’s no company uses marketing company concept.


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PropertiNilai Properti
ID PublisherJIPTUNMERPP
OrganisasiF
Nama KontakDra. Wiwik Supriyanti, SS
AlamatJl. Terusan Halimun 11 B
KotaMalang
DaerahJawa Timur
NegaraIndonesia
Telepon0341-563504
Fax0341-563504
E-mail Administratorperpus@unmer.ac.id
E-mail CKOwsupriyanti@yahoo.com

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