Path: Top Journal Jurnal_Ekonomi 2003

Perilaku konsumen dalam membeli polis asuransi (suatu kajian dengan menerapkan Model Howard untuk produk asuransi beasiswa ekslusif do Kota Ambon)

Journal from JIPTUNMERPP / 2008-01-09 09:44:48
Oleh : Pieter leunupun, Faculty_of_Economics_-_Merdeka_University_Malang
Dibuat : 2004-10-01, dengan file

Keyword : Consumer behavior, buying decision, insurance policy
Url : http://

This research intends to predict factors that drive consumer to buying insurance policy, based on consumer behavior model by Howard. In main variable used is buying decision. In addition, this study also include information, brand image , confidence and atitude as the control variables. The analysis unit are execlusive policy insured in Ambon region. The data collection by using questionire. The t test in simple regression models are used to test hypoteses.
Research finding about: first, information unsignificant to influence confidence and atitude, but statistically significant to influence brand image. Second, brand image are statistically significant to influence confidence and atitude. Third, confidence and atitude are statistically significant to influence buying decision.

Deskripsi Alternatif :

This research intends to predict factors that drive consumer to buying insurance policy, based on consumer behavior model by Howard. In main variable used is buying decision. In addition, this study also include information, brand image , confidence and atitude as the control variables. The analysis unit are execlusive policy insured in Ambon region. The data collection by using questionire. The t test in simple regression models are used to test hypoteses.
Research finding about: first, information unsignificant to influence confidence and atitude, but statistically significant to influence brand image. Second, brand image are statistically significant to influence confidence and atitude. Third, confidence and atitude are statistically significant to influence buying decision.

Beri Komentar ?#(0) | Bookmark

PropertiNilai Properti
ID PublisherJIPTUNMERPP
OrganisasiF
Nama KontakDra. Wiwik Supriyanti, SS
AlamatJl. Terusan Halimun 11 B
KotaMalang
DaerahJawa Timur
NegaraIndonesia
Telepon0341-563504
Fax0341-563504
E-mail Administratorperpus@unmer.ac.id
E-mail CKOwsupriyanti@yahoo.com

Print ...

Kontributor...

  • Editor: