GDL

Jurnal Ekonomi, volume 8, nomor 3, Oktober 2004.
Journal from JIPTUNMERPP / 2008-01-09 09:44:52
Oleh : Martaleni, Faculty_of_Economics_-_Merdeka_University_Malang (jurnalekonomi-feunmer@yahoo.com)
Dibuat : 2004-10-01, dengan file

Keyword : Motivating factors, Shopping behavior.

Economics edvances affect behavioral change, life style, taste and rate of social satisfaction on products and services that can give high degree of satisfaction. These changes have motivated marketers to change theirmarketing concepts, from concept with product view to concept with relational view (relationship marketing). Therefore, to consumers shopping behavior in Indomaret Mini Market in Pasuruan and bangil is interesting to research. Based on the research result, one can explain that some motivating factors for consumers to shop in Indomaret Mini Market in Pasuruan and Bangil are discounted prices, the offered goods in good condition, promotion that has given obvious information and helped the process of buying plan, good services and strategic location. By using analysis factors, those variables can grouped into five factors, namely interst factor, comfort, information, product quality, easiness and prices.

Deskripsi Alternatif :

Economics edvances affect behavioral change, life style, taste and rate of social satisfaction on products and services that can give high degree of satisfaction. These changes have motivated marketers to change theirmarketing concepts, from concept with product view to concept with relational view (relationship marketing). Therefore, to consumers shopping behavior in Indomaret Mini Market in Pasuruan and bangil is interesting to research. Based on the research result, one can explain that some motivating factors for consumers to shop in Indomaret Mini Market in Pasuruan and Bangil are discounted prices, the offered goods in good condition, promotion that has given obvious information and helped the process of buying plan, good services and strategic location. By using analysis factors, those variables can grouped into five factors, namely interst factor, comfort, information, product quality, easiness and prices.

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